workshops
Is your writing group interested in learning how public relations can translate into more book sales? Drawing on my background in public relations and journalism, I break down how to catch the attention of journalists, podcasters, and readers without spending money on expensive ad campaigns or social media marketing. These sessions combine practical strategy with hands-on guidance so writers walk away with clear next steps, stronger messaging, and the confidence to share their work with the world.
Testimonials
“I’m a big fan of the media kit. Such a good idea!”
— Sam, from "On Preparing for Author Interviews"“I loved the pivot points and the prepared list of topics to cover in the interview.”
— Kace, from "On Preparing for Author Interviews"“Having a media kit is a leveled-up badge. It’s the thing that says ‘I know how things work in this business and I’m ready to be taken seriously.”
— Ania, from "The Writer's Guide to Understanding and Creating Media Kits" Past workshop topics
The Writer’s Guide to Understanding Public Relations
A comprehensive overview of what public relations is and how it’s vastly different from marketing. We’ll discuss how PR can help you get your book in front of new audiences without having to pay for promotion. I’ll guide participants through strategic media outreach with podcasters and journalists, and how that can lead to securing interviews and mentions of their book.
Acing the Interview: Media Training for Writers
Landing an interview is an exciting opportunity—but knowing how to show up prepared, confident, and memorable is what makes it truly count. In this workshop, authors will learn how to prepare for media appearances, craft compelling talking points, and communicate their message clearly in interviews across radio, podcasts, television, and print.
Mic Drop! Creating Your Own Podcast
Have you always wanted to start a podcast but don’t know where to start? We’ll discuss everything it takes to begin, from the equipment to defining your audience, creating a release schedule, editing tools, and making the most out of your content.
The Writer’s Guide to Understanding and Creating Media Kits
Media kits are organized promotional materials that provide journalists, podcasters, and publishers with information about your books. We’ll discuss the importance of authors having one and the necessary materials to be included in the media kit.
Testimonials
“I didn’t even know what a pivot point was, but having something prepared to redirect the conversation should it take an unexpected turn is such an important tool.”
— Sam, from "On Preparing for Author Interviews"“The idea of a talking interview terrifies me, but I feel better prepared if the opportunity comes up.”
— Jamie, from "On Preparing for Author Interviews" “Having a media kit helps to show marketing awareness or savviness that you’re game.”
— Bestie, from "The Writer's Guide to Understanding and Creating Media Kits" Have another idea for a pr related workshop? reach out and let’s talk!
Get In Touch
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